Public Relations

Brooke Lesniak CLP, CRIS, CIIP - Public Relations Chair

CA Council Members

This past year has flown by and can’t believe I am already into my 2nd term of this position. Going to International Convention in Providence, RI has motivated me for this new term. This is going to be a year of communication and fellowship. We have a great team of members that are dedicated and excited to start their 2nd term.

Public Relations/Communications Liaison – Kim Cameron, CPIW, CLP

Education Liaison – Jody Nishida

Legislation Liaison – Allen Shiu, AFIS

Safety Liaison – Regina Lemanowicz, CLP

Please share your news and events with us so we can communicate internally and externally. Posting your events and meeting dates helps create awareness of your association and increases attendance.      

Please do not hesitate to contact me if you have any questions regarding the material available on the web site or wish to add association and member events and we will be happy to help. 

In fellowship,

Brooke Lesniak CLP, CRIS, CIIP

Public Relations Chair

iaipbrooke@gmail.com

5 Massive PR Trends in 2022 Your Brand Should Be Dominating

Public relations professionals play a huge part in a brand’s online reputation. Good PR helps you promote the image you’ve built and protect it. And by employing the right PR strategies at the right time, you can maximize good PR while making bad PR matter a lot less.

Part of a PR professional’s job is to stay up-to-date on the latest industry trends. Why does this matter, you ask? It’s simple: our world is ever-changing, which means PR is changing, too.

What mattered to consumers three years ago might look incredibly different today. And since PR is all about shaping your image in the minds of consumers, you need to know how certain tactics and strategies may resonate with your audience at any given time.

Let’s take a look at five top PR trends that should pilot your brand strategy in 2022:

  1. Data and Analytics Take Center Stage for PR Strategies

  2. Diversity and Inclusion Reign Supreme for PR

  3. Influencer Marketing Is Still Going Strong

  4. Consider the Personalized PR Pitch

  5. Authenticity is Paramount in Post-Pandemic PR

Meet the Public Relations Team:

Public Relations Chair - Brooke Lesniak, CLP, CRIS, CIIP - Member at Large iaipbrooke@gmal.com

Brooke Lesniak has been a member and has worked for Travelers since 2015.  Brooke has served at the local, state, regional and international in different capacities. She is a two time past Assistant to Council Direct. She has just been promoted to Associate Underwriter at Travelers and is excited for the new position.

Public Relations/Communications- Kim Cameron, CPIW, CLP - Insurance Associates of Fresno - iaipkcameron@outlook.com

Kim Cameron has been an active member of IAIP since 2002 and is currently a Commercial Lines Account Manager at Agri-Center Insurance Agency.  Kim has held various leadership roles within IAIP, including Region VII RVP.   She remains involved in various capacities within her Local, serving as the Current Vice President and Parliamentarian. She enjoys teaching and speaks on the subjects of leadership, communications, and technology and is looking to working with CA Council Members this term.

Education - Jody Nishida - South Bay Association of Insurance Professionals - jodynpal@gmail.com

Jody Nishida has been a member of IAIP/South Bay Association of Insurance Professionals (SBAIP) since 2011. Jody is current president of SBAIP and is also the Education Director. Jody has been in the business since 1974, licensed since 1985 and has recently retired. Jody is looking forward to helping ensure that all members are aware of their education possibilities, not only with what IAIP has to offer but also making sure that members are aware of CE courses available.

Legislation - Allen Shiu, AFIS - San Francisco Insurance Professionals - allen.shiu@ckspecialty.com


Safety: Regina Lemanowicz, CLP - San Diego Association of Insurance Professionals ginalem1823@gmail.com

Regina Lemanowicz has been an active member since 2002.  Regina is a member of the San Diego Association of Insurance Professionals where her current role is Secretary, Awards and Bulletin Chair.  Regina retired in 2014 after 35 years in the insurance industry as a personal lines account manager.  Regina has served in all local officer positions and committees. She has served on the Council level as PR Chair, PR liaison and Safety liaison. She is a past CD and RVP Assistant and the current Region VII Marketing Director.